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Guitar Center
4.3 ★★★★☆ 490 Google reviews · Guitar & music store in Chico, California
Shop selling guitars, amps, drums, keyboards, basses and other instruments.
Plan your visit
- Repairs & setups a repair bench comes up in reviews and the store's own info — call ahead for turnaround, since good techs run a queue
- Buys & trades used gear they buy, trade, or consign used instruments — bring the case and any original parts, and expect trade credit to beat the cash offer
- Lessons lessons come up in reviews and the store's own info — call about openings, instruments taught, and rates before the first visit
- Instrument rentals rentals mentioned — the usual route for band & orchestra season; ask about rent-to-own credit
- Today see hours ·
- Phone (530) 879-1731
- Website stores.guitarcenter.com
Hours
| Monday | 11 AM–7 PM |
| Tuesday | 11 AM–7 PM |
| Wednesday | 11 AM–7 PM |
| Thursday | 11 AM–7 PM |
| Friday | 11 AM–7 PM |
| Saturday | 11 AM–8 PM |
| Sunday | 11 AM–7 PM |
What's on the wall
“He filed down a new Bridge for acoustic electric.”
“He took the time to discuss pedals with me and now I have the best tone and no feedback.”
“I talked with Matt about getting my new guitar set up.”
“They only have 1 kind of banjo strings but they were under 5 bucks so I'm still happy about it.”
Brands they deal
What players say again and again
“Spoke with Arthur LaLanne who was honest and extremely knowledgeable about the MIDI devices my son needs for his music production learning.”
“They even offer replacement parts if something breaks—just ask for a specific part, and they’ll look it up and order it at a reasonable price.”
From the reviews
Mike the guitar technician is awesome! His prices are great. He filed down a new Bridge for acoustic electric. It was very difficult for me to do it since the pickups were in the bridge. He also lowered the action to get it more like a Taylor. Only $50. I was also having a problem with my ukulele buzzing.
I purchased a Taylor 354ce 12 string shipped directly from the warehouse and am impressed. Needed some extra things and support. It takes 1 1/2 hour to drive there. I talked with Matt about getting my new guitar set up. He was very happy to answer my questions and I will be back to have him do the work.
I went to check just one string on the guitar and they recommended just getting them all replaced after seeing the wear for just $25. It’s a great price and deal, especially with the excellent service. The cashier and Matt were very patient and kind. Matt only took 20minutes to string all of the guitar.
I really enjoyed my visits to the Guitar Center in Chico. The staff is knowledgeable and incredibly helpful in finding exactly what you need. They even offer replacement parts if something breaks—just ask for a specific part, and they’ll look it up and order it at a reasonable price.
Selling or trading gear at Guitar Center
Guitar Center comes up for buying and trading used gear — confirmed on their own site. Two things make the trip go better. First, bring the whole package: the case or gig bag, the original tremolo arm or bridge parts, the paperwork if you have it — a complete rig is worth real money more than a bare instrument, and it saves the back-and-forth of "can you bring the case in?" Second, know that trade credit almost always beats the cash offer, usually by a healthy margin — if you're upgrading anyway, price your old gear as a trade against the new one before you take cash. Either way, expect the offer to be below what the gear sells for on the wall; the gap is the store's margin for setup, warranty, and sitting on it until the right buyer walks in.
Lessons at Guitar Center
Reviews and the store's own info mention lessons at Guitar Center. If you're signing up a beginner (or restarting yourself), a quick call ahead answers the three things that matter: which instruments they teach, whether the schedule has openings at the time you actually need, and what a first lesson costs. There's no wrong first guitar — a good teacher will happily work with whatever you walk in with, and a shop that teaches usually keeps affordable starter instruments and rentals on hand for exactly this reason.
