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Guitar Center

4.3 ★★★★☆ 954 Google reviews · Guitar & music store in Alpharetta, Georgia

Buys used gear Lessons Vintage specialist Repairs & setups

Retailer of guitars, amplifiers, and other instruments plus sound and lighting equipment.

Plan your visit

  • Repairs & setups a repair bench comes up in reviews and the store's own info — call ahead for turnaround, since good techs run a queue
  • Buys & trades used gear they buy, trade, or consign used instruments — bring the case and any original parts, and expect trade credit to beat the cash offer
  • Lessons lessons come up in reviews and the store's own info — call about openings, instruments taught, and rates before the first visit
  • Instrument rentals rentals mentioned — the usual route for band & orchestra season; ask about rent-to-own credit
  • Today see hours ·
  • Phone (678) 893-0870
  • Website stores.guitarcenter.com

Hours

Monday 11 AM–9 PM
Tuesday 11 AM–9 PM
Wednesday 11 AM–9 PM
Thursday 11 AM–9 PM
Friday 11 AM–9 PM
Saturday 10 AM–9 PM
Sunday 11 AM–7 PM

Hours can shift for holidays, clinics, and lesson schedules — worth a quick check before a special trip.

What's on the wall

Instrument and gear categories at Guitar Center, confirmed in players' own reviews and the store's own info — not guessed from the sign out front.

🎸 Electric Guitars 3 mentions

“Store is packed wall to wall, and floor to ceiling with everything string, skin and keyboard, acoustical and electric.”

All stores with electric guitars →

🔊 Amps & Pedals 12 mentions

“Found a great deal on a fender amp on this stores web page while i was on vacation.”

All stores with amps & pedals →

🏆 Vintage & Rare 5 mentions

“I was even impressed with the vintage and boutique section with the couch where i could sit and play or even wait and relax while someone else shopped.”

All stores with vintage & rare →

♻️ Used Gear 3 mentions

“Amazing store, huge selection of new and used equipment.”

All stores with used gear →

🔧 Repairs & Setups 3 mentions

All stores with repairs & setups →

🎓 Lessons 4 mentions

“After 30 years of not picking up a guitar my instructor Rebecca (who plays piano, cello, violin and guitar), has me finger picking and playing an entire song after just 5 sessions.”

All stores with lessons →

🥁 Drums & Percussion 3 mentions

“And lastly, I bought a cover to go over my snare to take some of the bounce and snarl out….”

All stores with drums & percussion →

🎹 Keys & Pianos 2 mentions

“After 30 years of not picking up a guitar my instructor Rebecca (who plays piano, cello, violin and guitar), has me finger picking and playing an entire song after just 5 sessions.”

All stores with keys & pianos →

🎺 Band & Orchestra

“After 30 years of not picking up a guitar my instructor Rebecca (who plays piano, cello, violin and guitar), has me finger picking and playing an entire song after just 5 sessions.”

All stores with band & orchestra →

Brands they deal

Brands players name in their reviews of Guitar Center — the fastest way to tell what's actually hanging on the wall before you drive over.

🏷️ Fender 2 mentions

“Found a great deal on a fender amp on this stores web page while i was on vacation.”

Who else deals Fender →

🏷️ Gibson

Who else deals Gibson →

🏷️ Martin

Who else deals Martin →

🏷️ Ibanez

Who else deals Ibanez →

🏷️ Gretsch

Who else deals Gretsch →

🏷️ Epiphone

Who else deals Epiphone →

🏷️ Rickenbacker

Who else deals Rickenbacker →

🏷️ Squier

Who else deals Squier →

Brand mentions are mined from reviews and the store's own info — they tell you what's on the wall, not formal authorized-dealer status. If warranty coverage matters, confirm dealer status with the store or the brand's own dealer locator.

What players say again and again

The things reviewers bring up again and again across 954 Google reviews — with their own words as proof.

🧼 spotless & clean 3 mentions

“This Guitar Center location is great, it's nice and spacious inside, and very clean with an attentive staff.”

🧠 knowledgeable staff 5 mentions

“Tanner was patient, friendly, knowledgeable and made my first experience at this store welcoming.”

💵 good value 2 mentions

“The GC a good drive away from my home, but it is worth every penny to take my lessons and purchase my products there.”

From the reviews

After 30 years of not picking up a guitar my instructor Rebecca (who plays piano, cello, violin and guitar), has me finger picking and playing an entire song after just 5 sessions.

★★★★★ — Carmen, Mar 2026

This Guitar Center location is great, it's nice and spacious inside, and very clean with an attentive staff. They have a wide variety of instruments and you can test most of them out. I came in to get my guitar re-strung. I was helped by Ken, who went above and beyond expectations to help me with my issues.

★★★★★ — Business, Aug 2025

Every visit to Guitar Center is a great experience. The staff is always helpful, knowledgeable, and patient they truly make you feel welcome. What we appreciate the most is the chance to actually try and play the instruments before making a decision.

★★★★★ — Diego, Nov 2025

Fantastic location. Tanner has been my go to guy for quite a while from selling gear to buying my dream guitar. He helped me get the best guitar I’ve ever laid my hands on and I’ve worked for high end retailers. This was a special situation that I can’t describe here but they really went above and beyond.

★★★★★ — Zack, Apr 2025

Excerpts from public Google reviews. Read all 954 reviews →

Selling or trading gear at Guitar Center

Guitar Center comes up for buying and trading used gear — confirmed on their own site. Two things make the trip go better. First, bring the whole package: the case or gig bag, the original tremolo arm or bridge parts, the paperwork if you have it — a complete rig is worth real money more than a bare instrument, and it saves the back-and-forth of "can you bring the case in?" Second, know that trade credit almost always beats the cash offer, usually by a healthy margin — if you're upgrading anyway, price your old gear as a trade against the new one before you take cash. Either way, expect the offer to be below what the gear sells for on the wall; the gap is the store's margin for setup, warranty, and sitting on it until the right buyer walks in.

Check trade-in info on their site

Lessons at Guitar Center

Reviews and the store's own info mention lessons at Guitar Center. If you're signing up a beginner (or restarting yourself), a quick call ahead answers the three things that matter: which instruments they teach, whether the schedule has openings at the time you actually need, and what a first lesson costs. There's no wrong first guitar — a good teacher will happily work with whatever you walk in with, and a shop that teaches usually keeps affordable starter instruments and rentals on hand for exactly this reason.

Where to find Guitar Center

970 North Point Dr Ste A120, Alpharetta, GA30022

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Guitar stores near Guitar Center

Ken Stanton Music

4.2 ★★★★☆ 72 reviews

6010 North Point Pkwy, Alpharetta, GA

Lessons Repairs & setups Vintage specialist fair trade-in offersknowledgeable staffgood value

Guitar and bass shop also offering repairs and rentals of instruments.

under a mile away

Music & Arts

4.5 ★★★★★ 19 reviews

6010 North Point Pkwy, Alpharetta, GA

Lessons Repairs & setups Vintage specialist

Retail chain offering musical instruments, audio gear & accessories, plus rental & repair services.

under a mile away

Atlanta Harp Center LLC - BY APPOINTMENT ONLY

5 ★★★★★ 39 reviews

11775 Northfall Ln Ste 201, Alpharetta, GA

Buys used gear Vintage specialist knowledgeable staff

By-appointment music store specializing in harps and related sheet music, plus lessons.

1.7 miles away

All guitar stores in Alpharetta, GA →

Listing verified July 2026 from public business records and player reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.